Our story
Real maté from Paraguay.
Crafted by those whodrink it daily.
100% organic. Hand-harvested.
Support 134 farming families and taste the difference in every sip.
Our farmers are pioneers in the organic cultivation of yerba maté in Paraguay.
The Oñoirũ farm is located in the picturesque Itapuá region, in the districts of Edelira / Itapuá Poty, where it has become a national reference center for agroecological agriculture.
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Oñoirũ unites farmers who, for generations, have cultivated premium yerba maté with a focus on ecology and sustainability.
 These men are members of the farmers' association that takes care of our maté. No stock photos here. Just real people. Real work. Real maté. |
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Oñoirũ unites farmers who, for generations, have cultivated premium yerba maté with a focus on ecology and sustainability.
Oñoirũ is a national initiative of peasant leadership, with over 20 years of experience in producing artisanal yerba mate that is fully agroecological, certified both nationally and internationally as an organic product. In addition to yerba mate, the association also produces agricultural foods and medicinal plants, while preserving native forests by integrating them with diverse crops
This initiative is made up of the Agroecological Farmers Association of Paraguay Oñoirũ, which currently includes 134 families organized into committees across various districts in Northeast Itapúa. Among them are the founding committee Oñoirũ, the Women’s Committee “Oñondive,” the Youth Committee of Oñoirũ “Heñói Pyahu,” as well as a large number of new members who have chosen to be part of this movement toward agroecology as a way of life.
In the industry, the association stands out for its firm commitment to strengthening family farming, rescuing and promoting its knowledge and experiences with continuous training, to bolster the development of a sustainable and ecological local economy for both its members and the general public.
Oñoirũ yerba mate has quickly gained great preference among the most discerning consumers, both nationally and internationally. It has secured a place in well-known local organic and gourmet product stores, entered over 100 points of sale in supermarkets across the country, and made its first exports worldwide.
Strengthening Family Farming and Fair and Solidary Trade
Agroecological Cultivation Model and organic production of yerba mate with ongoing technical training.
Valuing Cultural Heritage and ancestral knowledge.
MISSION
To be a leading company in organic and agroecological production, recognized nationally and internationally, especially in the yerba mate industry. We aim to improve the quality of life for our members and the community, promoting fair trade, social inclusion, and environmental care.
VISION
The “Agroecological Agriculture Association of Paraguay Oñoirũ” is a non-profit civil society organization that brings together agroecological producer committees in Paraguay with the goal of improving the quality of life for its members through:
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Creating economic enterprises that improve the income of its members, offering a fair price for products and facilitating market access.
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Promoting and encouraging agroecological production and environmental care.
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Providing social services and continuous training for its members.
BUSINESS UNIT MISSION
To process and market agroecological yerba mate from the green leaves produced by members of the Agroecological Agriculture Association of Paraguay Oñoirũ, aiming to offer a high-quality product to consumers at a fair price. Additionally, to consolidate the Oñoirũ brand as an emblem of associative, organic, and peasant production.
